Browsing by Author "Ngabo, Mamissa Kankindi"

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    Customer care and profitability of small-scale enterprises In Kigali-Rwanda
    (Kampala International University, College of Economics & Management., 2014-11) Ngabo, Mamissa Kankindi
    The study investigated the relationship between customer care and profitability of small scale enterprises in Kigali-Rwanda. The study was guided by four objectives, determine; Level of customer care, level of profitability of small scale enterprises in Kigali-Rwanda, Whether there was a significant relationship between customer care and profitability of mall scale enterprises in Kigali-Rwanda. The study comprised of a population of 180 respondents. A descriptive research design was used to collect data from 154 respondents sing self-administered questionnaires as the main data collection instrument. The level of customer care was generally satisfactory, level of profitability was generally high and the two variables are positive and significantly correlated, this means rejecting the null hypothesis that there was significant relationship between customer care and profitability of small scale enterprises in Kigali-Rwanda. Arising from the findings appropriate recommendations and areas of further research were made. Recommendations based on findings were that; small scale business owners should encourage customers to demand or quality goods and services which lead to their satisfaction, the small scale business owners should motivate and encourage their customers such that they learn from their feedback, the customers of these small scale enterprises to make efficient use of the available services provided to them by small scale enterprise owners and so many.