Corporate social responsibility and company's profitability an Equity Bank Kenya Case Study Dis
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Date
2009-08
Authors
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Publisher
Kampala International University, College of Economics and Management
Abstract
Corporate social responsibility (CSR) is an issue that is receiving top attention in most
organizations in Kenya today. Many organizations have taken CSR as a competitive tool
and they are using their social responsibility repo1is to market themselves and gain more
market share. In contrast some organizations today still believe that the only corporate
social responsibility and that is to maximize profits within the law. They argue that CSR
costs money and is not good business.
This study was undertaken to determine impacts of CSR on a company's profitability.
The study covered the employees, managers and share holders of EQUITY BANK
KENYA. A sample of respondents (employees' managers and share holders) was
selected through random sampling method and used in this study. The employees and
managers came from different departments such as finance and accounts, marketing,
customer relations, human resource, and other departments in the bank and
questionnaires were distributed. When returned these questionnaires were analyzed and
later a report was compiled.
After analysis the data was presented in tables and charts. It was found out that most
respondents (employee's managers and share holders) believed that CSR improved a
company's profits in the long run. The majority of the respondents suppo1ied corporate
social programs conducted by the company and had actually taken part in corporate
social responsibility programs.
The major challenge that was facing the implementation of corporate social programs
was cost factor and also lack of qualified personnel to perform some of the social
programs that required specialized expertise.
The study revealed that CSR improves profitability.
Description
Dissertation submitted to the faculty of business and management, Kampala International University in partial fulfillment of the award of a Bachelor’s Degree in international Business Administration.
Keywords
Corporate social responsibility, Company's profitability, Equity Bank, Kenya