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Title: Provision of quality services by banks and its effect on customer retention: a case study of National Microfinance Bank-Tanzania
Authors: Karumuna, Muta
Keywords: Quality services
Customer retention
National Microfinance Bank-Tanzania
Issue Date: Dec-2010
Publisher: Kampala International University
Abstract: This research is about the provision of quality services by banks and its effect on customer retention. Almost all of the services being offered by banks are the same or slightly differ which in turn makes the banks to compete for customers. Thus the provision of quality services comes into consideration and basically concentrates on the issues that produce a negative effect on the services received by the customer. Therefore are the banks doing what it takes on providing the quality services needed by their customers so as to retain them? This is a key question that is being answered. The study is taken at National Microfinance Bank Mwanjelwa Branch
Description: A research report submitted in partial fulfillment of the requirements for the Award of Bachelor of Business Administration in Finance of Kampala International University
Appears in Collections:Bachelor of Business Administration (BBA)

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