Media and HIV/AIDS Awareness in Institutions of Higher Learning Case Study: Kampala International University.
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Date
2007-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Humanities and Social Sciences.
Abstract
The main purpose of this study was to investigate the AIDS epidemic and learn the
contribution made by the media in the prevention in the spread of the disease in institutions of
higher learning. It's clear that AIDS has swept out the labor force in the society and there is
need therefore to increase awareness campaigns to prevent further mortality.
The findings of the study revealed that stigma and discrimination undermine the efforts put in
by the media in awareness creation consequently, increasing the impact of the epidemic on
individuals, communities and nations. The global war on AIDS is therefore an unrelenting
struggle against fear, ignorance, stigma and discrimination.
This study shows the impact of the scourge and it also explains how the media (electronic and
print) can be used to avert similar cases in the future. It is also aimed at finding the solution
over the problem in question. The study will benefit students and the staff in institutions of
higher learning in a number of ways and consequently benefit the whole society at large.
The study has established recommendations wherever required on various aspects like
strengthening public, workplace, communal, neighborhood and family unit support for people
living with HIV/ AIDS in every bit as much as the war against the disease is on. Prevention
remains infinitely better than all known attempts at cure. It calls for the greatest selfdiscipline,
the greatest care and consideration from every individual
Description
A research report submitted to the Faculty of Social Sciences
in Partial Fulfillment of the Requirements for the Award of a
Bachelors Degree in Mass Communication at Kampala
International University.
Keywords
HIV/AIDS, Media, Awareness, Institutions of Higher Learning, Kampala International University