Contribution of print media in forest conservation case study: Daily Nation Newspaper (Kenya)
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Date
2007-08
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Kampala International University, College of Humanities and Social Sciences
Abstract
Nation Media Group is one of the leading media house in Kenya. This study was conducted to investigate how the print media has contributed to the conservation of forests in Kenya.
The main objective sought to determine the efficacy of print media in ensuring forest conservation. In a nutshell, the core study is based on the Daily Nation Newspaper because it has the highest readership as compared to other newspapers. The study also looks at the prospects and problems faced by the print media in achieving the above noble course.
The study is conducted through purposive sampling and content analysis; the data collected using questionnaires, interviews and focus group discussion. Thirty people are selected from the target population this includes; journalist from NMG, government officials, non-governmental officials and the public. The data is analyzed using both qualitative and quantitative data analysis.
The study establishes that print media need to cooperate with the environment stake holders. This will greatly contribute in creating awareness, education and disseminating information to the public. To add on, p1int media need to train their journalist on environmental issues; this will ease in their field of coverage of the projects carried out by various stakeholders in environmental conservation.
The study concludes that the print media have played a vital role in environmental conservation but more has to be done, to get the media more involved in environmental conservation.
Description
Dissertation submitted to the Faculty of Social Sciences in partial fulfillment for the award Of A Bachelor's Degree in Mass Communication to Kampala International University
Keywords
Forest conservation, Daily Nation Newspaper, Kenya