The effect of competitive intelligence on consumer goods in manufacturing firms: A case study of Bidco Refinery (K) Ltd
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Date
2009-09
Authors
Journal Title
Journal ISSN
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Publisher
College of Economics and Management
Abstract
The overall objective of this study is to investigate the effect of competitive intelligence on consumer goods in manufacturing firms. Specifically, the study examined the existing competitive intelligence techniques used by BIDCO Kenya Limited, established the effects of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited and examine the benefits of competitive intelligence techniques used on consumer products by BIDCO Kenya Limited…
Description
A research report submitted to the School of Business and Management in partial fulfillment of the requirements for the award of a bachelor’s Degree in Marketing Management of Kampala International University
Keywords
Competitive intelligence, Consumer goods, Manufacturing firms, Bidco Refinery (K) Ltd