Impact of print media to tourism development in Tanzania. a case study of Zanzibar Leo, Newspaper.
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Date
2014-05
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Publisher
Kampala International University, College of Humanities and Social Sciences
Abstract
The background of the study explains the history of mass media back beyond the dawns of Tourism to the people that figured out that they could reach audience through communicating through a written word. Research objectives was. 1. To examine the public perception on article and feature news for print media existing in Zanzibar in relation to tourism development.2. To assess the efficiency and effectiveness of the print media in communicating with the internal and external public in the country.3. To examine factors that hinders the effectiveness of print media in promoting tourisms development in Zanzibar. The geographical scope was Pemba and Ugunja, these are Zanzibar Islands. The researcher’s area of interest was to test theoretical perspective. Agenda-setting theory, first developed by Prof. Maxwell McCombs and Prof. Donald Shaw in their Chapel Hill study (1968), mass media set the agenda for public opinion by highlighting certain issues. The study employed descriptive survey design which was used to
discover casual relationships between the two variables. Sloven’s formula was used to arrive at the sample size. To ensure validity of instruments, content validity index was used and reliability of the instrument was established by corn-bachs coefficient alpha variable, D~ta gathering procedure before and after administration of questionnaires was followed to the letter. To ensure
confidentiality of data collected ethical consideration were put in place Data presentation, analysis and interpretation was tabulated. The researcher found out that The use of print media to give encouragement and show how tourism have brought about change in Zanzibar Islands.
Description
A research dissertation submitted to Faculty of Arts and Humanities in partial fulfillment of the requirements for the award of a Degree of Bachelor of Mass Communication of Kampala International University
Keywords
Print media, Tourism development, Tanzania, Zanzibar Leo, Newspaper