The role of electronic media in creating environmental awareness: a case study of Kampala city
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Date
2016-09
Authors
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Publisher
Kampala International University. College of Humanities and Social Sciences
Abstract
The aim of this study was to determine the role of the electronic media in the creation of environmental awareness. The study was done in Kampala city in Uganda. The study objectives were; to identify the role of media on environmental awareness, to find out factors exacerbating environmental problems and to determine the challenges faced by the media in creating
environmental awareness in Uganda. The study adopted quantitative and qualitative methodologies. The study involved 90 male and female who responded to a questionnaire that was. Questions that were asked generated demographic information about the participants, participants marital status and knowledge about the roles media on creating environmental awareness.
Media helps the people and civil society group to raise the issues and keep people aware. Factors that exacerbate environmental problems were rapid population growth, massive land degradation, wide spread poverty, rainfall dependent economy, lack of adequate policy measure and lack of awareness are believed to complicate the problem of mitigating the impact of environmental change. However, scarcity of information, lack of editorial support, ignorance and misunderstanding of environment issues on the community, pressure from industry and environmental groups and lack of skill and training were some of the challenges of environmental reporting. The study concluded that the media has a big role to play in making people aware of environment issues and taking actions to protect the environment. Media channels operate with the support of many factors. It can be argued that the majority of citizens in Uganda learn about environmental issues, beyond their immediate surroundings, through the media. The study recommended that environmental media programs should be transmitted at suitable times and the experiences of successful farmers in natural resources conservation and development should be shared. Attention should also be given to identification of awareness obstacles and training and sensitizing of journalists on environment tissues.
Description
A dissertation submitted to the college of humanities and social sciences as a requirement in partial fulfillment of the
award of a bachelor’s degree in mass communication of Kampala International University.
Keywords
Electronic media, Environmental awareness, Kampala city