An investigation of factors influencing corporate customer’s acceptance of internet banking:
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Date
2009-11
Authors
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Publisher
Kampala International University, College of Economics and Management
Abstract
It is increasingly more interesting to the bank managers to understand what is important to
customers when it comes to Internet banking, and especially banking conducted by the customers
themselves. Corporate customers and Internet banking has been studied very modestly in the
past, and especially the decision-making factors driving customers to go online.
The purpose of this research is to identify the factors that influence corporate customers adoption
of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are
empirically evaluated by using Trade Finance customers of an East African bank as the target
sample.
Technology Acceptance Model (TAM) is the primary basis for the study. The infonnation
gathered from former studies that are mainly concentrating on private customer acts as a
foundation for building an extension of TAM suitable for corporate customers.
Due to the quantitative nature of the study, the results are analysed with statistical measures. The
analysis reveals that corporate users are not motivated by the same factors as private users. In
order to become Internet banking customers, it is extremely important for corporate users to have
a system that is easy to use and operate with full support from the bank.
Description
A research thesis submitted in partial fulfillment of the requirements for the Award of the Degree of Masters of Business Administration (information and technology) of Kampala International University
Keywords
Corporate customer’s acceptance, Internet banking, East African trade finance customers.