Corporate social responsibility and organization’s revenue: a case study of Mwaza City Council

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Date
2008-04
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and management
Abstract
The main purpose of this study was to investigate the relationship between Corporate Social Responsibility and organization's revenue. The study aimed at achieving the following objectives. To examine the community members' attitudes towards the organization concern to the well fare and its effect on organization's revenue. To assess employees' attitudes towards the organization's concern to their welfare and its effect on organization's revenue. To examine ways of improving corporate social responsibility of Mwanza City Council. The procedures used during data collection included questionnaires, interview and Library research on relevant materials. Data was analyzed by the use of descriptive methods as percentage distributions and frequency distribution. The findings were presented in tables, pie charts interpreted and discussed where possible. The major findings of the Study included that organization committed itself on improvement and concern of the welfare of the community members which has led to a positive attitude hence a positive effect on organization revenue. The findings also revealed that the employees have been also considered about their welfare, although greater attention has been put to the top management and senior officer’s m the organization. The major findings of the study included CSR greater impact on organization revenues and entire success of the organization. The study made a number of recommendations that included establishment of CSR committee, careful application of CSR, application of CSR in all levels of organization and follow up procedures.
Description
A report submitted to the College of Business and Management in partial fulfillment of a Bachelor of Business Administration Degree of Kampala International University
Keywords
organization, Revenue
Citation