Impact of Advertising in Broadcasting: A Case Study of Radio Uganda
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Date
2005-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelors degree of mass communication
Abstract
The research aimed at finding out how advertising had an impact on
broadcasting and the case study was radio Uganda in Kampala Shimon
road. The methods used helped the researcher get relevant information
and it covered 80 respondents.
It was established that radio Uganda advertisement had little impact
because the money used went to the consolidated fund. Radio Uganda
could benefit from advertisements therefore if it was privatized.
Description
A research report submitted in Partial Fulfillment of a Degree in Mass Communication
Keywords
Advertising in Broadcasting