Marketing strategies and performance of telecommunication companies: a case study of Uganda Telecom
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Date
2009-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
In every organization there are certain marketing strategies that should be considered.
This is because the performance depends on the strategies chosen.
This has always been a problem to some organizations that choose poorly those
Strategies.
The aim of the objectives is to solve the problems concerning the strategies. Those objectives are as follows.
i. To investigate the various marketing strategies offered by Uganda telecom so as to establish a clear picture on the ground.
ii. Examine the effect of marketing strategies and performance in Uganda telecom.
iii. Establish indicators of performance in Uganda telecom.
The research also comments by different authors concerning the marketing strategies in
Telecom Companies and how the strategies affect the performance of the company are discussed.
Different research methodologies are discussed. Both primary and secondary data are used .Interviews; questionnaires and the study of the documents of the telecom company are used in the collection of the data concerning the organization
The data that was collected from the case study is analyzed, with an aim of validating the method of choice for solution development and implementation.
The research further presents the conclusion and recommendation of the study. The first section discusses the conclusion of the research findings, finally section two presents the recommendations of the study.
Description
A Research Report Submitted to the School of Business and Management in Partial Fulfillment of the Requirements for the Award of a Bachelor's Degree in Business Administration of Kampala International University
Keywords
Marketing strategies, Telecommunication companies, Uganda telecom