The role of advertisement in the moral degeneration of the youth: case study Nakivubo / ST. Balikuddembe Market Area
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Date
2005-07
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University.College Of Humanities and social science
Abstract
The aim of this study was to analyse the role of media advertising in
moral degenerations of the youth. The problem of advertising has been
in existence for long in Uganda, despite various measures taken by the
Uganda Government and various NGOs to end these problems. The
study sample is based on respondents from St. Balikuddembe market
in Kampala city. The selected sample includes businessmen and
workers; it comprises the male and female.
Data were collected through quantitative and qualitative methods. The
researcher tried to find out the effects of advertisement in moral
degenerating of the society, the youth in particular.
Description
Research report submitted to the Faculty of Social Sciences in partial fulfilment of the requirement for the award of a bachelor in Mass Communication Degree at Kampala International University.
Keywords
Advertisement, Degeneration, Youth