Role of the Media in HIV/AIDS Prevention the Case Study of Wakiso District.

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Kamya, David
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Kampala International University, College of Humanities and Social Sciences.
This study was set out to assess the role of the media towards HIV/AIDS prevention in wakiso district, this investigation was inspired by the basic level of policy implementation and development planners of Wakiso district. The focus was on three objectives. The study was meant; To examine the role of media in HIV/ AIDS prevention in Wakiso district. To analyze the positive and negative role of media in HIV/ AIDS prevention. To determine the relationship between the media and HIV/ AIDS prevention. A detailed draft curriculum based on androgenic and content-based methodology, and divided into modules focusing on the specific needs of the respondents were developed for training local council leaders on how to overcome the infection. In terms of methodology, an analytical survey design based on participatory approaches was used, with quantitative methods playing a supportive role. The following instruments were used: interview schedules, focus group discussion guides, questionnaires and a shortlist for analyzing sub -county records. A participatory approach was adopted for planning, sample selection and data collection purposes, with the stakeholders, who were the LC leaders and sub county medical staff playing a central role in the entire process. The sample included the following: 1. Sub-county leaders; 13 from Kira and 16 from Kakiri sub-counties. 2. Sub-county medical staff; 7 form Kira and 14 from Kakiri sub-counties. 3. Informants, 3 from each sub county of the wakiso district. 4. There were also 4 informants included from the two sub-counties. The data collection procedure was as follows: questionnaires were administered first, followed by interviews and focus group discussions for the infection, then interviews for the informants and lastly, analysis of sub-county records. Analysis of data was done concurrently with the data collection process and the interpretation was done afterwards. The results revealed the following: 1. Media being a watch dog in Wakiso has an indispensable role to play in administration of local governments. This is because of its role as the medium of communication in administration work. 2. The ability of the sub-county leaders to use media is rather weak while that of the local members is much better. The weak competence of the LC leaders is largely due to little formal education and it makes them helpless and incapacitated, thus frustrates the goals of prevention. 3. The leaders and medical staff at the sub-county level fall in three categories of need: the very weak with out being informed to average and the informed ones; and the reasonably good graduates at degree, diploma and certificate levels. 4. The training needs of the leaders and medical staff at the district level vary depending on their level of education and exposure towards HIV/AIDS prevention measures. 5. The district leaders and medical staff can best be trained using androgenic, interactive and participatory methods, suitable for adults, such as in workshops and seminars. Other media such as the radio programmes booklets for reading on individual basis should play supportive roles. 6. A content-based draft curriculum divided into course modules based on the needs of the sub-county leaders and medical staff in the courser of HIV/AIDS prevention. This needs further refinement. On the basis of the above findings, conclusions were drawn, recommendations made and suggestions for further studies put forward.
A dissertation submitted in Partial Fulfillment of the Requirements for the Bachelor of Degree in Mass Communication of Kampala International University.
HIV/AIDS, Role of the Media, Prevention, Wakiso District.