The impact of online trading on the profitability of Business Enterprises in Uganda: A Case Study of Namanve coca cola plant
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Date
2009-11
Authors
Journal Title
Journal ISSN
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Publisher
Kampala International University, bachelors degree in Supplies And Procurement Management
Abstract
The research was conducted in Namanve coca cola, mukono district
Uganda and the research topic of the study was the impact of online trade
on the profitability of business enterprises. The total number of respondents
were 60 and they included; 10 coca cola officials, 15 sales representatives,
15 retailers, and 20 community. The research had variables like the age of
the respondents, sex of the respondents, marital status of the respondents,
and the educational level of the respondents. The research was guided by
research questions of the study. The first research question sought to find
out the reasons why businesses enterprise go online and the findings
revealed that; very small start-up cost, very quick set-up and start, great
reach online, low expenses, and one business multiplies as many were
answers given the respondents. The second research question sought to find
out impact of online trade on the profitability of business enterprises and
the findings revealed that; greater reward, faster growth of on-line business,
greater reach online, no or less expenses, business multiplication were the
answers given by the respondents. The third research question sought to
find out the challenges of online trade on the profitability of business
enterprises and the research findings revealed that; cyber crime, computer
expertise requirement, security and confidentiality issues, copy right,
internet trade exploitation were the answers given by the respondents.
The researcher made conclusions and recommendations after interpreting
and analyzing data. Some of the recommendations made by the researcher
included; accepting comments from customers, keeping on updating the
company website, introducing new products, and limiting cyber crime were
the major recommendations advanced by the researcher.
Description
A Dissertation submitted to the faculty of business and Management In partial fulfillment of the requirements For the Award of a degree in supply and procurement Of Kampala International University
Keywords
online trading, profitability, Business Enterprises, Namanve coca cola plant