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The Role of Advocacy in Legal Reform: Effective Communication Tactics
(Eurasian Experiment Journal of Humanities and Social Sciences (EEJHSS), 2025) Asuma Mariita Nchaga
This paper examines the critical role of advocacy in driving legal reform, with an emphasis on communication tactics that enhance the effectiveness of advocacy efforts. It begins by tracing the historical context of legal advocacy and the rise of organized reform movements. The paper highlights how interest groups, legal professionals, and NGOs utilize targeted lobbying, court-based challenges, and public engagement strategies to influence substantive and procedural legal change. Special attention is given to communication dynamics ranging from traditional lobbying to the strategic use of social media, public messaging, and coalition building. Through case studies and analysis of advocacy principles, the study identifies core skills necessary for successful legal advocacy and the importance of tailoring communication to specific audiences. It concludes by examining common challenges and offers practical insights into designing culturally relevant, context-specific advocacy strategies that align with both institutional complexities and public sentiment