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  1. Home
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Browsing by Author "Aanyu, Jenifer"

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    Inventory management and customer satisfaction:
    (Kampala International University, College of Economics and Management, 2019-08) Aanyu, Jenifer
    The purpose of the study was to establish or investigate the relationship between inventory management and customer satisfaction in Spear Motors Limited Kampala basing on the following objectives, to examine inventory management techniques used in organization, to find out the factors affect customer satisfaction in organizations, to establish the relationship between inventory management and customer satisfaction. The researcher used descriptive and quantitative research designs. Correlation co-efficient was used to determine the relationship between inventory management and customer satisfaction. The sample size of 70 respondents was selected using stratified random sampling. Self-administered questionnaires were used to collect data. Primary data was collected through use of questionnaires and secondary data was collected from magazines, journals and articles. Data was collected, edited and analyzed. According to the findings, the organization involves in production planning, inventories are reviewed periodically which improves customer satisfaction. The study showed positive relationship between inventory management and customer satisfaction at Pearson correlation coefficient r0.997. It was also concluded that inventory management techniques were effectively considered in Spear Motors Limited Kampala. It was recommended that management of Spear Motors Limited Kampala should provide fringe benefits to workers in order to improve on their behaviors. Also was recommended that management of SPEAR MOTORS LIMITED KAMPALA should ensure that inventory management techniques are practiced by people with trained qualifications skills.

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