Browsing by Author "Baluka, Suzan"
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- ItemThe effects of Loan Conditions on Small Scale Enterprises Performance; A Case Study of Iki-Iki Sacco Budaka District.(Kampala International University, College of Economics and Management, 2013-05) Baluka, SuzanSmall scale enterprises are the catalyst for economic growth in most economies thus, the fundamental objective of this study as to find out what Small Scale Enterprises classify as disadvantages and advantages of accessing loans in IKI-IKI SACCO Budaka District., to find out how loans provided by financial institutions are utilized by the Small Scale Enterprises in IKIIKI SACCO Budaka District., to investigate whether loans to Small Scale Enterprises actually lead to increase in stated performance or otherwise in IKI-IKI SACCO Budaka District, to investigate whether these scale enterprises manage to get the loans and why the go for these loans. So that the ability of Small scale Enterprises s to develop positively and drive economic growth in the IKI-IKI Budaka District will become real. Simple random sampling technique was employed in selecting the 157 respondents that constituted the sample size of the research. Structured questionnaire was designed to facilitate the acquisition of relevant data which was used for analysis. Descriptive statistics which involves simple percentage graphical charts and illustrations was tactically applied in data presentations and analysis. The findings of the study reveal that the percentage distribution of the different types of Bank facility available or accessed by !KI !KI SACCO Budaka District with respect to the respondents. There was a clear indication that the distribution was not skewed to just one type of facility. A business can have more than one type of facility in the Bank depending on the purpose for which it's requested. According to how respondent utilized loan accessed from the Bank. Majority (51%) utilize the loan by sourcing raw materials. they buy raw materials to enable production. This enables them to buy as much as they require to start their business or to add up to existing stock levels. Also the percentage of respondents that indicated that the type of loan they took from the Bank either improved the over all firm performance per their own definition or not. 63.7% of total respondents indicated that the loan improved the overall performance of their finn.36.3% indicated that the loan did not improve the over all performance of their firm. It was also discovered that the importance of loan to respondents' firm performance. The respondents indicates that loan help business overall firm performance in diverse ways: this is because percentages are not highly skewed towards one impo1iance of loan. Respondents chose more than one importarn reasons of loan to their firms. Percentage wise, most respondents (38.2%) opted for increase in returns as their definition for importance of loan with respect to improvement in over all firm performance. The researcher also revealed that various disadvantages of loans and their percentages per classification by Respondents. High cost of capital (31.8%), with a frequency of 50 out of the 157 clients with loan. high cost of capital being high interest rate charges on loan granted by the Bank usually because of the small structure of SMEs in comparison to corporate clients, the unce1iainty surrounding the SME is on the side. this discussed in chapter one and Literature review leads to a high interest rate charged. It is recommended that Banks should review their interest rates downwards and also share be,t practices with their Small scale Enterprises customers especially on the efficient use of loans; this will boost their productivity and support Small scale Enterprises in IKI-IKI Budaka District.
- ItemNew marketing technologies and customer relationship management: a case study of Vodafone Uganda central region located in kololo acacia avenue Kampal(Kampala International University, College of Economics and Management, 2017-05) Baluka, SuzanThis study sought New Marketing Technologies and Customer Relationship Management: a case study of Vodafone Uganda central region located in Kololo Acacia Avenue Kampala, This study intends to assess new marketing technologies and Customer relations management in Vodafone Uganda, with the following specific objectives, (i) To establish the impact of the new marketing technologies used by Vodafone, Uganda. (ii) To establish the different forms of customer relationship management used by Vodafone Uganda. (iii) To find out whether there is a relationship between new marketing technologies and customer relationship management in Vodafone Uganda. The researcher used both a descriptive cross sectional survey design which included both qualitative and quantitative method of data collection, the quantitative method was used to collect numerical data in form of numbers representing particular facts or measurements which helped the researcher to obtain information from respondents in depth. From the Findings Data analysis that was done using SPSS’s descriptive statistics it was found out that female were the majority respondents as represented by 90 (or 51.1%) as regards to gender. In regard to respondents’ age, 84 (or 47.7%) respondents were in the age bracket of 30 - 39 years, 50 (or 28.4%) which dominated the study and Concerning the level of education, respondents with certificate were the majority that is 84 (or 47.7%), Regarding the position held by respondents, registered Clearing and forward agents/enrolled Clearing and forward agents dominated the sample with 94 (or 53.41%), Lastly in regard to working experience, 94 (or 53.41%) respondents had served for a period of 7-8 years. This indicates that all respondents had knowledge and experience about the study since the majority served the organization for relatively a long period of time. From the conclusion it indicates that Customer relationship management has been seen as a crucial organizational capability to enhance competitive advantage (Woojung et al., 2010). This study has drawn attention to the importance of the relationship between CRM and firm performance in the frieight forwarder service context. From the recommendation of the study Customer relationship management suffers when it is poorly understood, improperly applied, and incorrectly measured and managed. This study reveals the combination~ of investment commitments in human, technological and business capabilities required to create a superior Customer Relationship Management capability. Future studies should seek to consider Customer Relationship Management enablers such as organizational structure and organizational culture.