Browsing by Author "Gathinji Silvia, Nyambura"

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    The role of the media in attracting foreign investors in Kampala
    (Kampala International University.College of Humanities and social science, 2009-09) Gathinji Silvia, Nyambura
    The media in Kampala and Uganda as a whole, through its cardinal roles of informing and disseminating knowledge, can be of help to the government campaign of attracting foreign investors in Kampala. This campaign is one of the various government efforts to push economic development in the country. The media can go a long way in doing this, by informing people about the vanous government programs, the investor incentives put in place by government such as 'free' land, power, cheap and skilled labor, publishing the available tender invitation adverts in their advertising slots. The media also plays an important role of scrutinizing the value for money of all ventures that the government gets involved in, and inform the people, so as to enable the public to verify whether they are worthwhile. This can be through its editorials and broadcasts.