Browsing by Author "Gerald, Liguyani Majany"

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    Local media participation in 2007/2008 pre/post general election crisis; case study of the daily nation newspapers in Kenya:
    (Kampala International University, College of Humanities and social sciences., 2011-09) Gerald, Liguyani Majany
    The researcher studied the participation of the local media in the pre/post election crisis in Kenya 2007-2008 .The researcher selected amongst others print media, The Daily Nation Newspaper because of its widest readership coverage in east Africa, Central Africa and most parts of the world. The study is guided by the following objectives, to examine the challenges faced by the local media in disseminating information to resolve ,manage and prevent conflicts, its agenda setting role and effects of its coverage and reportage of 2007/2008 general elections. The study questions are; did the local media face difficulties during coverage and reportage of general elections 2007/2008 in Kenya?, whether the local media attempted to promote peace harmony and co-existence amongst Kenyans before during and after 2007/2008 elections crisis, is the local media trained in issues of conflict resolution and management to handle crisis, and how much coverage/reportage the local media gave to violence as opposed to causes of violence before ,during and after 2007/2008 general elections in Kenya. The research design is a cross-section descriptive case study~Data was collected from both primary and secondary sources using research instruments as questionnaire, interviews and observation. Sampling technique used was random cluster sampling for the related reportage and coverage of items to pre/post election crisis 2007/2008 in Kenya. Editors, Reporters and photographers had equal chance through purposive sampling. Using PRA tools like tables, pie charts, bar diagrams and venue diagrams to analyze information and compute the same using frequencies, percentages and the statistical packages for social science (SPSS). The study explored issues such as professional standards, work experience, age and gender and balanced reportage, fair coverage, emphasis to violence. The study is far from the conclusion that politics, economics, culture and environment are the key drives of media performance and social responsibility.