Browsing by Author "Gikebe, Wambui S."

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    The media as a catalyst for poverty eradication in Kenya: case study United Nations Development Programme and Local Media Houses
    (Kampala International University.College Of Humanities and social science, 2006-09) Gikebe, Wambui S.
    The interests and concerns of people living in poverty are not sufficiently exposed by the media. Economic and market pressures on the media are tending to de-prioritize journalistic investigations and reporting on issues of social and public concern. Because the poor often do not constitute a viable market, issues of concern to them are increasingly and partially marginalized. New strategies, which address these issues and reinforce freedom of expression, need to be devised. Threats to media freedom continue to come from undue political influence but we are also concerned about issues of economic control and pressure.