Browsing by Author "Goloire, Brian"

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    The role of media in the prevention of HIV/AIDS spread among University students in Uganda. a case study of Galaxy Fm 100.2
    (Kampala International University, College of Humanities and Social Sciences, 2017-10) Goloire, Brian
    This chapter basically or mainly looks at the back ground of the study, research objectives, research questions, and scope of the study and the significance of the study. Obiectives; to examine the role of media in preventing HIV/AIDs, to examine the challenges of media in preventing HIV/AIDs among university students, to examine the solutions which have been made to solve the problems faced by media in preventing HIV/A1Ds among university students. The Literature is mass media campaigns play a central role among a range of interventions which influences behavioral change for the prevention of HIV and other STIs. The use of mass media for instance can be instrumental in promoting condom use as a way of preventing STIs, including HIV/AIDs. The research used both qualitative and quantitative methods to analyze the media cove rage The results were 20.17% had one article on HIV/AIDS, 8.96% had two articles. 3.64% had three, while 6.16% had four or more articles. World AIDS Day, recorded the highest number of articles 7.84%. The New Vision had the most cove rage 41.63%, followed by The Monitor 33.9 1% and Radio Uganda accounted for 24.46%. The Summary of findings were HIV/AIDS issues are given little cove rage in the Ugandan media. For Radio Uganda, apart from HIV/AIDS issues that come as news items, t h e re are other programmes that carry these issues. These include Family Life Education, Life Watch, In Conclusion whereas the media have done a commendable job in raising people’s awareness about HIV/AIDS and the rate of infection has dropped relatively, there is still more to be done with respect to effecting behavioural change. Depending on the way the media handle HIV/AIDS issues, the public is likely to perceive it in the same light. In the early stages when HIV/AIDS cases started to be reported in the 1980’s, HIV/AIDS featured prominently on the media agenda. At the close of the 1990’s, H1V / AIDS was no longer a big news. Some considerable cove rage of HIV/AIDS is given on World AIDS Day but elsewhere it is not generally on a consistent basis. The media have a challenge to keep the public constantly reminded of the seriousness of HIV/AIDS.