Browsing by Author "Irene, Onyai"

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    Impact of Advertising in Broadcasting: A Case Study of Radio Uganda
    (Kampala International University, bachelors degree of mass communication, 2005-10) Irene, Onyai
    The research aimed at finding out how advertising had an impact on broadcasting and the case study was radio Uganda in Kampala Shimon road. The methods used helped the researcher get relevant information and it covered 80 respondents. It was established that radio Uganda advertisement had little impact because the money used went to the consolidated fund. Radio Uganda could benefit from advertisements therefore if it was privatized.