Browsing by Author "James, Ngetich K"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    The effect of culture on foreign direct investment: case study Unilever Company Kenya
    (Kampala International University.College of Economics and Management, 2009-08) James, Ngetich K
    This rep01i is a result of research can-ied to find out the effects of culture on FDI. This topic was guided by objectives which were; to examine the different cultural elements, to examine factors affecting the performance of FDI and to examine relationship between culture and FDI. To achieve the objective of the study, the researcher mainly read and analyzes the existing literature to gather necessmy information which was further reviewed to ensure accuracy and consistence of study variables. The significance of the study was found out to be of great importance to business people, investors and future researchers. Cultural elements which include; language, aesthetic, religion, taboos, material culture and education affect the smooth performance ofFDI as discovered in the research study, though there were also other factors which include political, liberalization and regulatory framework also affects the performance of foreign investment. The recommendations suggested that cultural adaptability is ve1y important for the success of any firm entering foreign market.