Browsing by Author "Lugemwa, Rogers"

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    Media role in communication campaign for marginalized group of people to integration of employment case study of Batwa community
    (Kampala International University, College of Humanities and Social Sciences, 2015-08) Lugemwa, Rogers
    The study was on the role of media in communication campaign for marginalized group of people to integration of employment. The study was guided by three main objectives that is to say; To find out the why Marginalized people (Batwa) have not been given a wide coverage by the media in Uganda, To assess the challenges faced by media in trying to communicate for the marginalized people and To propose the solutions to challenges faced by the Batwa community and the media in trying to communicate for these people. The study employed a case study design where both qualitative and quantitative techniques of data collection were employed. Questionnaires and interviews were used to collect data from a cross section of respondents. The study was carried out from Batwa community where a sample of 133 respondents was selected to participate in the study using the random sampling technique. The study found that the media has not played a greater role in the campaign for the people. Respondents reported that media has provided little coverage for these groups giving more coverage to the politics, economics, sports and entertainment as well as advertisements. The study further explains that the Batwa community has always lived in isolation and backwardness lacking any form of economic development. Respondents reported that this Community truly lacks a strong voice to back them up or bring their voice to a better level so as to effectively get support from the government and start living a life without isolation. The media got fully explore the needs of these people since these people are invisible to the relay world as reported by the respondents.