Browsing by Author "Masai, Lilly C."

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    The effect of advertising on sales volume in an organization: a case study of post-bank Kenya
    (Kampala International University, College of Economics and Management, 2009-10) Masai, Lilly C.
    The study sought to establish the effect of Advertising on sales volume in an Organization with regard to POST BANK Kenya and was driven by three objectives: That is investigating the to identify the existing methods of advertising that the POST BANK employs, to analyze how various forms of advertising can affect the level of sales volume of in POST BANK and to establish how advertising increases the sales volume that affects POST BANK profitability. To achieve these objectives the researcher sampled 30 respondents from POST Bank and their clients. The study utilized qualitative research methods, two data collection instruments were used: Structured questionnaire and focused group discussions. The collected data was presented in tabular and analyzed statistically to decipher findings. The major finding of the study was that POST Bank should constantly advertise their products this is particularly important in any business, where in order to get more, one should spend more especially in promotions. The study indicated that proper packaging of the products and services can be used as a selling entity. Advertising will only be successful in selling if it is continuous and when there is a demand for products, properly designed and pricely constructed, the channel of distribution should be the correct one as per the circumstances and product.