Browsing by Author "Nanyondo, Barbara"

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    Distribution channels and sales volume:
    (Kampala International University, College of Economics and Management, 2010-07) Nanyondo, Barbara
    The study was to investigate the effects of distribution channels and sales volume; a case study of Coca cola in Wakiso district- Uganda. The study was guided by the following objectives; to examine the factors that affect sales volume, to determine the distribution channels needed to improve on sales volume, to examine the effects of distribution channels on sales volume. The findings indicated that the factors that affect sales volume are quality, price, quantity, beliefs, economic situation, and packaging. The distribution channels needed to improve on sales volume are moderate prices, modifying and designing the packaging, and impressive color. The effects of distribution channels on sales volume are positive and negative; high prices, late delivering of products, competitive advantage and image of the company. The research concluded that distribution channels have effects on sales volume for products which are indicated either positive or negative such as moderate prices, impressive colors used, image of the company, designing and packaging of the product and competitive advantage. The study recommended that the top management, marketers/distributors should develop new strategies basing on those factors such as setting moderate price which will be appreciated by all consumers, improve on quality of the product modify and design new a packaging as well as put an impressive and attractive colour to the products hence leading to high sales volume in the company. The people concerned in the company should produce products implemented on those positive effects and improve on the negative ones.