DSpace Angular :: Browsing by Author "Said Abdikadir Farah"

Now showing 1 - 1 of 1

Corporate Strategies and Financial Performance of Selected Commercial Banks In Mogadishu, Somalia
(2024-11) Said Abdikadir Farah
This study aimed to investigate the effect of corporate strategies on the financial performance of commercial banks in Mogadishu, Somalia utilizing a mixed methods research design comprising both quantitative and qualitative approaches. Primary data was collected through a questionnaire targeted at 219 bank employees using simple random sampling to obtain a sample of 142respondents. Descriptive statistics such as frequencies, percentages, means and standard deviations along with inferential linear regression analysis were used to analyze the data. The findings revealed that competitive strategy significantly affects financial performance (R2=0.153, p=0.000), as does operational strategy (R2=0.234, p=0.000) and resource governance (R2=0.286, p=0.000). It was thus concluded that corporate strategies play a substantial role in influencing the financial performance of commercial banks in Mogadishu and recommendations include banks adopting advanced market research, innovative service delivery processes and continuous staff training to enhance performance. The study helps contribute to the knowledge in the banking sector on the pivotal role of competitive strategies, operational strategies, and resource governance in the Somali context. Keywords: commercial banks, corporate strategies, financial performance, Mogadishu, Somalia