Browsing by Author "Steven, Kayumba"

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    The role of broadcast media on women participation in politics: a case study of Nakawa division, Kampala Capital City
    (Kampala International University, College of Humanities and Social Sciences, 2018-08) Steven, Kayumba
    This thesis entitled “the role of broadcast media in mobilizing women to participate in politics. It is presented as a result of a research that was conducted in Nakawa Division. Kampala district, Central Uganda. The study was based on three specific objectives,i.e.; to assess the use of broadcast media to mobilize women to participate in politics, to examine the cultural values in Uganda that make it difficult for women to participate in the decision making process and to find out the relationship between mass media and women participation in politics in Uganda. The study took form of a case study design, with, a study sample of 60 respondents using simple random sampling method. Questionnaires and interviews were used in collecting both primary and secondary data. The collected data was analysed using both qualitative and quantitative methods. The study findings indicate. It is high time for everyone (especially women) to realize that gender identities are largely culturally created and no sex/gender is more important than the other. This analysis showed that broadcast media is partly to blame for this situation. Evidence revealed that there are various ways through which broadcast media has helped to keep women in the private sphere. These became evident in the analysis of motion pictures of broadcast and the content of their editorial opinions and reportage. Also even when women are covered politically, they are not given prominence. The historical past of Uganda may have also affected the situation because, during the colonial period, the colonial masters suppressed established institutions which protected women and since then, the situation has remained the same (Nwankwo, 1996).