Bachelor of Marketing Management

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https://testir.kiu.ac.ug/handle/20.500.12306/9663

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Browsing Bachelor of Marketing Management by Subject "Burundi"

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    Cultural values and consumer behavior the case study of Brarudi S.A In Burundi
    (Kampala International University, College of Economics and Management, 2012-04) Nininahazwe, Lydia
    The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S .A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer behaviour. The methodology used were research design, survey population and sampling Research design referred to collect enough information from respondent's questionnaire.s, observations and direct interview and suryey population was based on management, employees and clients of BRARUDI S .A and lastly the researcher used stratified random sampling technique in selecting the sample of 20respondents out of 500employees The researcher conclude that the positive attitudes towards the BRARUDI S.A are also important to consumer behaviour after sale product offered to customers increase in the number of customer, adequate and educated labour force available and provision of information to products provided The study concluded that cultural values affect consumer behaviours of people. There following are recommendations based on the study finding: there is need for expansion of BRARUDI S.A operations either through branches or outlets, the BRARUDI S .A should produce more various products, the company should also develop the system of distribution
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    Packaging on consumer buying behaviour: a case study of Coca Cola Company Brarudi, in Burundi
    (Kampala International University; College of Economics and management, 2011-04) Akimana, Marie A.
    The aim of this research is to get the study to point toward role of packaging on consumer buying behavior. The basic purpose of behind it to find out how such factors are behind the success of packaging. The objectives of the study were to establish the effect of packaging on the buying behavior; to measure the relative impact of each packaging element on the consumers and to establish some of the measures that can be taken to identify the right packaging for Coca Cola Company, Brarudi. The methods used for data collection were questionnaires to the major respondents and interview guides to the key informants. The consumer buying behavior is dependent variable. The packaging is the most important factor. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers' lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer's purchase decision. Literature analysis on question under investigation has shown that there is no agreement on classification of package elements as well as on research methods of package impact on consumer's purchase decision. By this research i sought to reveal elements of packaging having the ultimate effect on consumer choice. Taking into consideration that package could be treated as a set of various elements communicating different messages to a consumer; the research has recommended that Brand is important and its strategy is in consideration in the units. Product packaging is valuable for brand equity, product differentiation, market segmentation, new product introduction, pricing, promotion to mention but a few. Brand name using plan implementation must be effective in the units.