Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/10028
Title: The media as a catalyst for poverty eradication in Kenya: case study United Nations Development Programme and Local Media Houses
Authors: Gikebe, Wambui S.
Keywords: Media
Catalyst
Poverty
Eradication
Kenya
Issue Date: Sep-2006
Publisher: Kampala International University.College Of Humanities and social science
Abstract: The interests and concerns of people living in poverty are not sufficiently exposed by the media. Economic and market pressures on the media are tending to de-prioritize journalistic investigations and reporting on issues of social and public concern. Because the poor often do not constitute a viable market, issues of concern to them are increasingly and partially marginalized. New strategies, which address these issues and reinforce freedom of expression, need to be devised. Threats to media freedom continue to come from undue political influence but we are also concerned about issues of economic control and pressure.
Description: Dissertation submitted to the Faculty of Social Sciences in partial fulfilment for the award of bachelors degree in Mass Communication of Kampala International University
URI: http://hdl.handle.net/20.500.12306/10028
Appears in Collections:Bachelors Degree in Mass Communication

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