Kampala International University green marketing practice: case study of shell Uganda Limited.
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Date
2006-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University.College of Economics and Management
Abstract
This study was undertaken under the topic green marketing practices with the aim of
identifying the different types of green marketing practiced.
The objective of the study was to identify factors that led shell oil company to adopt
green marketing, to identify green marketing practices adopted by shell oil company and
to find out challenges faced by shell oil company while turning green.
The research was based on review of literature relating to the study variables also
previous journals, text books and articles and visiting shell oil company to get the
information.
Findings indicated the types of green marketing practiced factors that led Shell Oil
Company to adopt green marketing and the challenges faced while turning green.
Description
Research report submitted to Kampala International University in the partial fulfillment of the requirement for the a ward of a degree of bachelor of International Business
Keywords
Kampala International University, Green marketing practice, Shell, Uganda