Role of Broadcast Media in Promoting Good Governance in Jinja Municipality: A Case Study of Khodeyo TV
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Date
2018-09
Authors
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Journal ISSN
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Publisher
Kampala International University, bachelors degree in mass communication
Abstract
The study sought to investigate the role of broadcast media in promoting Good
Governance in Jinja Municipality. The problem of the study is that the media has
continuously experienced numerous setbacks such as vote rigging, corruption in form of
embezzlement of public funds, tribalism, nepotism and bribery. It is this controversy
that prompts the researcher to investigate the contribution of the broadcast media
towards promoting good governance. With literature from other scholars and
professional theories, the researcher gains ground and employs qualitative and
quantitative analysis methods of research. Under survey methods, the researcher used
questionnaire and face to face interview. Upon discoveries and findings, the researcher
gave possible recommendations to both the media and the government. The researcher
is of the view that freedom of the press is upheld and that journalists adhere to their
ethics so as not to promote hatred among people.
Description
A Research Dissertation Submitted to the Department of Mass Communication, Faculty of Humanities and Social Sciences in Partial Fulfillment of the Requirements for the Award of a Bachelor's Degree in Mass Communication of Kampala International University
Keywords
Broadcast Media, Promoting Good Governance, Jinja Municipality, Khodeyo TV