The Role of Advertisement in Maintaining the Sales of Telecommunication Companies in Uganda: A Case Study of Zain Uganda
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Date
2009-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, bachelors degree in mass communication
Abstract
Advertising in maintaining the sales of any telecommunication company has
tended to utilize most of the marketing mix aspects like personal selling,
promotions and trade fairs.
Although a number of advocates state that advertising can not survive on its own,
advertising has played an important role in maintaining sales of most companies.
The role of the study was to establish the influence advertising has in maintaining
sales of telecommunication companies in Uganda.
This act of persuasion by advertisers has to a greater extent maintained sales as
presented in the research study.
The researcher made use of snowball sampling which enabled in the collection of
data. Respondents were selected according availability; from which, these
respondents recommended other potential respondents until the researcher was
satisfied with the data collected.
Further still, the interview guide came in handy in that it summarized the whole
study and the most prominent data collection tools used where primary tools
which comprised of observation and the interview guide and also secondary tools
of published material in relation to the study.
Description
A Dissertation Submitted to Faculty of Humanities and Arts in Partial Fulfillment of the Award of a Bachelors Degree in Mass Communication
Keywords
Advertisement, Sales, Telecommunication Companies, Zain Uganda