Media contribution to moral decay among university students in Uganda a case study: Kampala International University

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Date
2006-03
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Publisher
Kampala International University,College of Humanities and Social Sciences
Abstract
The world has accelerated its slide down the slippery slope of moral decay, as indicated by the rapid growth of communication and technology and also the multi-billion-dollar pornography industry, the instant and apparently anonymous availability of multiplied means of defilement through the internet, the increasing number of ministers charged with criminal sexual offences, the abhorrent and disgusting portrayals on television and in movies that glamorize promiscuity, the easy opportunity to bring Hollywood into the home through videos, the debilitating effects upon the sanctity of the home and the permanence of marriage, and finally by its frontal assault upon religions. All these have affected the human race as a whole in one way or another, and are not a matter to be disregarded; especially by the media. However, positively, the media have emerged as powerful tools in educating, entertaining and informing the masses in the fairest way possible. The ills in society moreover are exposed to reveal whether a government and its citizens are heading towards prosperity, failure or whether it realizes its mistakes, morals and manifestations, while taking a turn for the better. One constant in the study of mass communication has been the never ending battle between the limited and powerful effects paradigms. Communication scholars have been debating the relative power of the mass media to shape opinions and social structure for some 50 years. Today's generation that consists of the youth, as the driving force behind tomorrows' future. It is therefore the role of the media that imputes the morals of the growing generation; this includes university students that are the basis of this study.
Description
This dissertation is submitted to the College of Humanities and Social Sciences and as a partial fulfillment for the award of the Degree of Bachelor of Mass Communication
Keywords
Media contribution, moral decay, university students
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