Packaging and Product Sales on Business Firms A case study of Century Bottling Company Mukono.
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Date
2015-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management Sciences .
Abstract
The topic of the study was packaging and product sales of business firms with Century
Bottling Company being the case study. The researchers interest was to find out whether
packaging contributes to increase in sales volumes, to find out how the attractiveness of
packages influence sales and to asce1iain the different factors to consider when
developing a package. The researcher used questionnaire as a data collection method.
Qualitative and quantitative research methods were used to have deep insight into the
view of the respondent on the impact of packaging to product sales of business firms. The
researcher also used qualitative and quantitative research design, the study was a case
study which was an intensive descriptive, and holistic analysis of a single entity; the
bounded case. The study population was 50 respondents out of 664 employees from
various depa1iments of century bottling company; it was aimed at studying a single entity
in-depth in order to gain insight into the larger cases. The researcher analyzed the data
collected from the field using micro soft office excel. From the study, all respondents
were aware of packaging of products and think it's a great contributor to increase sales of
products. The respondents also argued that attractive packaging materials and other
factors like environmental factors, health concerns, and value addition among others need
to be considered when developing packaging materials in order to increase on the sales of
products of business entities. The researcher also recommends that business firms should
invest more in creative packaging ideas so as to help solve the challenges which can't be
eliminated by other areas of marketing.
Description
A research report submitted to the College of Economics
and Management for Partial Fulfillment of the Requirement for the Award
of a Bachelors Degree in Supplies and Procurement
Management of Kampala International
University.
Keywords
Packaging, Product Sales, Business Firms, Century Bottling Company, Mukono