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Title: Pricing strategies and their effect on customer satisfaction.
Authors: Sentamu, Emmanuel
Keywords: Pricing
customer satisfaction
Issue Date: May-2011
Publisher: Kampala International University, College of Economics and Management
Abstract: The research conducted was pricing strategies and their effect on customer satisfaction. Organizations use various pricing strategies that have a control on customer's consumption because of the product prices and this has an effect on customer satisfaction, and this prompted the researcher to find out the possible causes of this trend. The researcher sought to find out the various pricing strategies and their effect on customer satisfaction. The researcher used quantitative research design to establish the effect of pricing strategies in an organization on customer satisfaction. Data was obtained from primary sources especially using questionnaires. The study found out that there are many factors that affect pricing strategies in an organization. So management has to set favorable prices that have an effect on customers' satisfaction. The researcher concluded that pricing strategies in an organization have control over customer satisfaction. The researcher recommended improved pricing methods that will not greatly have an effect on customer satisfaction so that organizations are able to retain and attract more customers.
Description: A project report submitted to the College of Economics in partial fulfillment of the requirements for the Bachelors Degree in International Business Administration of Kampala International University
Appears in Collections:Bachelor’s Degree of International Business

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