The challenges facing the newspaper industry in Tanzania: case study media solutions ltd dares salaam, Tanzania
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Date
2008-09
Authors
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Publisher
Kampala International University.College of Humanities and Social Science
Abstract
The future of newspapers is in danger of extinction from the face of the
planet unless instant and effective measures are undertaken to save it
from disappearance. There are a number of challenges facing the
newspaper industry globally, particularly in the developing world.
One of the major challenges facing the newspaper industry in Tanzania is
unskilled human labour. In addition, inadequate finances is another
serious challenge hindering the development of the newspaper industry
in Tanzania.
However, these challenges are not limited to the operation of the media
houses. There is poor readership culture among the population who
don't have interest in reading newspapers. Also poverty is another
confrontation facing the newspaper industry in Tanzania. Many people
can not afford a newspaper copy due to high levels of poverty.
The main objective of this study was to find out the challenges facing the
newspaper industry in Tanzania. Findings also revealed that illiteracy is
a contributing factor in low readership of newspapers in Tanzania.
The study has also recommended a number of solutions and measures to
be adopted to save the newspaper industry from extinction. One of the
major recommendations is the training of manpower in the print media
industry in Tanzania. The newspaper industry is as important as any
other mass medium therefore it should be maintained by all efforts.
Description
Research dissertation for the partial fulfillment of the a ward of a bachelors degree in Mass Communication at Kampala International University
Keywords
Newspaper, Industry, Tanzania