Cultural values and consumer behavior the case study of Brarudi S.A In Burundi
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Date
2012-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Economics and Management
Abstract
The study was set on consumer behaviour and cultural values in BRARUDI S.A
The objectives were to establish the different cultural values affect consumer
behaviour of people in BRARUDI S .A, the relationship between the cultural
values and consumer behaviour of people in BRARUDI S.A and also to
establish other factors that offer consumer behaviour.
The methodology used were research design, survey population and sampling
Research design referred to collect enough information from respondent's
questionnaire.s, observations and direct interview and suryey population was
based on management, employees and clients of BRARUDI S .A and lastly the
researcher used stratified random sampling technique in selecting the sample
of 20respondents out of 500employees
The researcher conclude that the positive attitudes towards the BRARUDI S.A
are also important to consumer behaviour after sale product offered to
customers increase in the number of customer, adequate and educated labour
force available and provision of information to products provided
The study concluded that cultural values affect consumer behaviours of people.
There following are recommendations based on the study finding: there is need
for expansion of BRARUDI S.A operations either through branches or outlets,
the BRARUDI S .A should produce more various products, the company should
also develop the system of distribution
Description
A Research report presented to the school of business and management for the award of Bachelor of marketing and management Kampala International University
Keywords
Cultural values, Consumer behavior, Burundi