Poor content formation of broadcasting media and programming is a challenge towards national development; a case study of 96.3 Beat Fm
Loading...
Date
2008-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, College of Humanities and Social Sciences
Abstract
The study was carried out at 96.3 Beat fm in Kampala, from the working staff, listeners and opinion leaders around Kampala. The main objectives of the study were; to find best ways for the implementation of new practical measures to overcome the challenge of poor content formation and programming, provide information and create opportunities for stake holders in the media to develop action to prevent the poor content formation and programming especially towards national development, increase the awareness of the problem and to open a flood gate for further scrutiny on the research topic. Data about the study was obtained from both primary and secondary sources. Primary data was obtained from thirty five (35) respondents including five (5) opinion leaders, ten (10) staff of beat fm and twenty (20) listeners from the general public using questionnaires and interview data collection methods. The respondents were selected from the total population using simple and stratified sampling techniques.
The data collected was presented and analyzed using tables and narrations accompanied for interpretation purposes. The findings reveal that the nature of content formed at most radio station with beat fm inclusive is based on the nature of audience and advertisers basically because of the need to maximize profits and keep in the media business.
The conclusion drawn by the researcher was that since the media is privatized and it cannot stay in existence without making profits then it would be fair for the programmers to design content and programmes in regard to the maximization of profits though to some extent they should not forget that the media is a developmental tool society
Description
A Research Report Submitted in Partial Fulfillment of the requirement Of The Award of The Degree of Bachelor of Mass Communication of Kampala International University
Keywords
Poor content formation, Broadcasting media, Programming, National development, 96.3 Beat Fm