Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12306/12783
Title: The role of media in culture modification in Uganda: a case study of Toro Culture
Authors: Sylvia, Nassonko
Keywords: Media
Culture
Modification
Uganda
Issue Date: Aug-2007
Publisher: Kampala International University.College of Humanities and social science
Abstract: The main purpose of the study was to show the role of media in degrading the Uganda culture so as to find ways that could reduce or prevent the problem. The objectives of the study were; To find out the extent to which the media has changed culture in Uganda. To find out the role played by media in the Toro culture modification. To find out the extent to which media has degenerated Toro culture and, To find possible solutions to the degenerated Toro culture The study population of 30 respondents from Kitooro Entebbe, cultural artists of National Theatre and two Journalists at the media centre gave a positive response to this research. The findings of the study revealed that electronic media was reported to be the most important aspect in degenerating culture through disseminating pornographic infonnation and films more especially the internet and television. HO\vever, on average the media has promoted cultural beliefs and norms through educating people on their origins. Basing on the study findings, it was recommended that cultural books should be higbly promoted, restricting pornography in both print and electronic media and cultural competitions programmess should be emphasized in the media so that Ugandan cultures can be preserved.
Description: Research report submitted to the Faculty of Social Science in partial fulfilment for the award of the bachelor of Mass Communication Degree of Kampala International University.
URI: http://hdl.handle.net/20.500.12306/12783
Appears in Collections:Bachelors Degree in Mass Communication

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