An Integrated Web solution to Boost Online Marketing and Sales A case of Golden New Life Diamities (GNLD).

Abstract

This research project was set to facilitate the online marketing, production, distribution and sale of GNLD products which included natural skin care products, food supplements, among others. The research was successful because the findings correlated with what other researchers have done in similar studies. The response rate was adequate and the findings satisfactory for the purpose of this study. The researchers clearly designed a system that would enable customers directly access and buy GNLD products and also receive direct customer complaints which would increase the efficiency and effectiveness of sale ofGNLD products. The study also set some recommendations for any future research to be carried out, in that, it recommends that the website should have more scripts in order to make the site creative, dynamic and attractive and an integrated database system should be created and incorporated with the website.