Communication strategies and organization image building: a case of Airtel telecom Uganda
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Date
2015-06
Authors
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Publisher
Kampala International University, College of Humanities and Social Sciences
Abstract
This research was on Communication Strategies and Organization Image Building undertaken at Airtel Corporation. The researcher intended to establish whether various levels of communication strategies as well as specific organizational image building attributes had been factored across board.
The methodology employed entailed a case study research design which employed both quantitative and qualitative research methods.
The research findings show that there is a positive relationship between the communication and significant image building attributes. These factors as evidenced in this research have factually helped to create a more dynamic environment that would factually determine the overall concept of understanding how Airtel would improve specific undertakings within the company.
The research depicted a number of conclusions that would be important in a critical examination of the effects of supervision. We therefore recommend the need to master company goals, setting realistic timelines, and appropriate tools be availed to the employees to accomplish company tasks, in order to increase employee performance.
Description
A Dissertation Submitted To The College Of Humanities and Social Sciences In Partial Fulfillment of the Requirement For the Award of Bachelor’s Degree in Mass Communication Of Kampala International University
Keywords
Communication strategies, Organization image building, Airtel telecom, Uganda