The effects of marketing promotional strategies on sales volumes: A case study of Multi Choice Kenya limited
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Date
2011-07
Authors
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Publisher
College of Economics and Management
Abstract
The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by Multichoice Kenya limited on the increasing sales volume in the organization, to identify the sales promotion strategy (ies) used by MKL, to establish how to improve sales in MKL, to identify changes faced by MKL in implementing sales promotion strategies to reach its marketing objective. The challenges faced by MKL in implementing sales promotion strategies to reach its marketing objectives are customer loyalty, slow decision making by management, completion, and government intervention and customer perception. It's through the research findings that the study recommended that MKL should increase on the financial resources to their marketing promotion strategies, they should also revise their monthly fees for their customers and MKL should approach their promotion strategies carefully to avoid excessive promotions which might deteriorate the company's products.
Description
A research report submitted to the School of Business Management in partial fulfillment of the requirements for the award of a degree of Bachelor of Marketing Management of Kampala International University
Keywords
Marketing promotional strategies, Sales volumes, Multi Choice Kenya limited