The role of packing on consumer buying behavior: a case study of Pepsi industry Tanzania
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Date
2011-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala international international: College of Economics and Management
Abstract
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Description
A research report submitted to the school of business and management in partial fulfillment for the requirements for the award of the degree of bachelor of marketing management of Kampala international university
Keywords
Marketing management, Packing, Consumer buying behavior, Pepsi industry Tanzania