Consumer’s perceptions on purchasing packaged drinking water in Makindye Division, Kampala, Uganda
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Date
2021-05
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Kampala International University
Abstract
The study aimed at consumer’s perceptions towards purchasing packaged drinking water in Makindye division, Kampala, Uganda. The objectives of the study were to study the perception of consumers towards purchasing packaged drinking water in Makindye division, Kampala, to analyze the physical factors influencing the perception of consumers towards purchasing packaged drinking water and to study the socio-economic impacts on perception of consumers towards purchasing packaged drinking water. Data were collected using the researcher made questionnaire; descriptive statistics and Pearson’s correlation were used to analyze data. The findings revealed that there is a significant relationship between physical factors and purchasing packaged drinking (r = -0.367, p< 0.0005). The study found out that promotion is the publicizing of a product, organization, or venture so as to increase sales or public awareness. It’s also an activity that supports or encourages a cause or aim. Income status is the most socio-economic factor that impacts on perception of consumers towards purchasing packaged water. The findings further indicated that packaging size can have influence on the perception of consumers towards purchasing packaged water. The study concludes that the effective way of advertising and a cheap way of promoting brand of water is through promotions. This is an effective and simple way to build company identity and to introduce their product to their target market. Water bottling companies should also provide biodegradable bottles which are made from all-natural plant materials including corn oil, orange peels, starch, and plants as they are environmentally friendly and capable of undergoing decomposition. Bottled water manufacturers should consider designs and trademarks that portray their reputation.
Description
A dissertation submitted to the department of biological and environmental science in partial fulfillment of the requirements for the award of a Master’s degree of science in environmental management of Kampala International University May,
Keywords
Perception, Consumers, Packaged drinking water