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|Title:||Challenges of Kampala as business tourist destination|
|Publisher:||Kampala International University,College of Education|
|Abstract:||This study investigated the challenges of Kampala as business tourist destination. This was after the realisation that Kampala City has many attractions and a relatively reasonable infrastructure with the potential and prospects to make it a major business tourist destination just like other world cities such as Dubai, London, Tokyo and New York among others. The study specifically sought to achieve the following objectives: to identify the potentials for Kampala City as a business tourist destination; to determine the problems of Kampala City as a business tourist destination; and to examine the ways of promoting Kampala City as a business tourist destination. The study design took the form of a case study of Kampala City CBD. The study also involved purposive sampling in which the data sought were qualitative. A sample of 49 respondents was selected for the study. The sample included traders, lodge or hotel workers, taxi operators, tour company operators, commuters, tourists and opinion leaders. The data were collected using interviews and observations for primary data and documents analysis for secondary data. The analysis of the data generated by the interviews and observations involved a phenomenological approach by emphasising a deep understanding of the observed phenomena and views of the participants, literal description and narration of the emerging issues out of which authentic conclusions were made. During the interviews and observations, the researcher noted down in his diary the relevant issues (episodes, situations, events or instances) for accurate reporting, The main themes that emerged from the field notes and interviews were noted down, quoting extensively in verbatim format.|
|Description:||A dissertation submitted in partial fulfillment of the requirements for the Award of the degree of Bachelor of Arts with Education of Kampala International University|
|Appears in Collections:||Bachelor of Arts with Education|
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