Potentials and Prospects for Tourism in Jinja Town
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Date
2016-06
Authors
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Publisher
Kampala International University, School of Education, Open and Distance and E-learning
Abstract
The study examined the potentials and prospects for tourism in Jinja. This was after the
realisation that the area had numerous tourist attractions centred on River Nile and Lake
Victoria. The challenge was how to tap these potentials. The study was guided by the following
specific objectives: to identify the potentials for tourism in Jinja Town; to find out the limitations
to the development of tourism in Jinja Town; and to examine the ways of promoting tourism in
Jinja Town. To achieve the objectives, the study was guided by the following research questions:
what are the potentials for tourism in Jinja Town? What are the limitations to the development of
tourism in Jinja Town? What are the ways of promoting tourism in Jinja Town? The study design
took the form of a case study design that involved an in-depth and holistic study of the potentials
and prospects for tourism in Jinja Town. The study also involved purposive sampling in which
the data sought were qualitative. A sample of 45 respondents was selected for the study. The
sampl~ included visitors/tourists, transport operators, lodge, restaurants and hotel workers,
mana~ers of tourist sites, academics, tour operators and opinion leaders. The data were collected
using interviews and observations for primary data and documents analysis for secondary data.
Data analysis began with the editing of the data of errors. This was then followed by the
qualitative analysis of the data. This involved the literal description and narration of the
emerging issues and quoting extensively in verbatim out of which authentic conclusions were
made.
The study established that the potentials for tourism in Jinja Town rested on both environmental
[Lake Victoria and River Nile] and human factors [histoiical and cultural features, accessibility,
accommodation, and political and economic stability] which motivate people to visit the area.
The study also found out that the limitations to the development of tourism in Jinja Town were
political, social, economic and environmental. Lastly, the study established that tourism
promotion needed publicity, infrastructural development, conservation and capacity building.
The study concludes by noting that the potentials for tourism in Jinja Town will for the years to
come remain underdeveloped or even unnoticed not until those who wield power and influence
realise that tourism can develop outside the national parks and also internalise the role of tourism
in national development. The study notes that given the political and structural bottlenecks that
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infest the economy of Uganda as a whole, the sector of tourism will consistently develop at a
pedestrian speed, keeping places such as Jinja Town at the peripheral of tourism in the country.
The study also notes that Jinja Town could become a major destination for holiday makers if
there was invest in the infrastructure, conservation, capacity building and publicity of the
potentials of tourism.
The study recommends the need for the marketing of the tourist attractions of Jinja Town and
investment in the infrastructure so as to harness the potential that is largely unexploited. The
study also recommends the need for a strong and effective body that promotes Uganda to the
rests of the world as a major destination for holiday makers and investors. Lastly, the study
recommends the need for conservation, consolidation of political stability and apprenticeship and
training.
Description
A Dissertation Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of Bachelor of Arts with Education of Kampala International University.
Keywords
Tourism, Potentials and Prospects, Jinja Town