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Title: Procurement Risk Management and Competitive Advantage: A Case Study of Brookside Dairy Limited in Ruiru, Kenya.
Authors: Faith, Mwende Marangu
Keywords: Procurement Risk Management
Competitive Advantage
Issue Date: Sep-2019
Publisher: Kampala international international : College of Economics and Management
Abstract: The problem in Brookside Dairy Limited is alarming competition from the other dairy farms on the pricing of their products since BDL has been continually increasing the prices due to the informal markets, perennial milk shortage are brought about by drought related challenges and also there is a rising case of livestock diseases in a number of counties in the country. The purpose of the study was to determine the effect of procurement risk management on competitive advantage in Brookside Dairy Limited in Ruiru, Kenya. The specific objectives were to determine the effect between procurement risk management (strategic risk management, implementation risk management and demand risk management) on competitive advantage in Brookside Dairy Limited in Ruiru, Kenya. The study adopted a survey descriptive research design in which quantitative data was collected and analysed using SPSS. The sample size of 202 was selected from a target population of 413 using the Slovene’s formulae. The simple random sampling technique was used to select the respondents. 35 of the respondents failed to return the questionnaires thus giving a sum of 167 respondents. Results from linear regression analysis shows that there is a statistical significant effect between procurement risk management and competitive advantage in Brookside Dairy Limited in Ruiru, Kenya. The study findings was that strategic risk management on competitive advantage had an effect of 43.9% which is a positive, implementation risk management on competitive advantage had an effect of 19.6% which is a positive and demand risk management had an effect of 28.6% which positive on competitive advantage. On the first objective the researcher established that there are other factors that intervene on strategic risk management on competitive advantage. The second objective, the researcher established that implementation risk was affected by factors inclusive of resource; capital, human and natural resources this resulted to the effect. On the third objective demand risk management, the researcher concluded that the effect resulted to the influence of the external environmental factors in the organisation that are uncontrollable thus causing the effect on the demand. The researcher recommends one, extensive procedures should be carried out in order to realise and ensure achievement is attainted on strategies made. Two, the researcher recommended that effective training on the employee and provision of adequate resources and thirdly overstocking and redundancy should be encouraged to minimise the risk on shortages of goods and services to the consumers because it is unpredictable. The study contributes in aiding the policy makers of the procurement risk management to make an effort to mitigate, avoid, treat or transfer the impended risks to achieve competitive advantage.
Description: A Thesis Submitted To The College Of Economics And Management In Partial Fulfillment Of The Requirement For The Award Of A Masters Of Business Administration In Supplies Of Kampala International University
Appears in Collections:Master of Business Administration - Main and Ishaka Campus

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