Role of the Broadcasting Media in Promoting Gender Equality in - Uganda a Case Study of U.B.C Kampala Central
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Date
2018-08
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Publisher
Kampala International University. College of Humanities and social sciences.
Abstract
This study a~empted to examine the role of the broadcasting media in promoting gender equality
in Uganda. It was guided i)To identify the ways of promoting gender equality by media ii) to
examine the roles played by broadcasting in promoting for gender equality iii) To examine the
attitude of media editors towards gender equality. The research took the form of a descriptive
design, and the reason for this is because it aims to describe the current situation so that it can be
understood clearly so that the gaps identified in it can be addressed in order to promote gender
equality by media. The study explored descriptive correlational design to examine the
relationship between the two variables that is the ways and attitude of promoting gender equality
by the media. From the findings and the conclusions of the study, the researcher recommends the
following:-i) There is a need to for the government to design o~ allocate a specific budget of men
and women, ii)There is a need for the media editors to change their attitude towards promoting
gender equality iii) There is a need to recruit more staff and train them on how to handle a girl
children when they are at school v) Since the poor enrollment and high school dropout among
girls, there is a need to for head teachers and parents to encourage regular attendance and the
reduction of dropout rates and v)The media editors should develop the respect for human rights
and freedom to both men and women.
Description
A Dissertation Submitted to the College of Humanities And Social Sciences In Partial Fulfilment Of A Bachelor’s Degree of Art in Mass Communication of Kampala International University.
Keywords
Gender Equality in - Uganda, Media in Promoting Gender